A GREAT PLAN TO TRIUMPH

Are you one of those who go grocery shopping without a shopping list and then when you get home you realise you forgot practically everything needed? Then don’t jump right into the Internet world without a good Digital Marketing Plan: plan out which clients you want to attract to your brand and control that everything turns out just like you expected (or even better!).

Digital marketing plan | Services of Inturea - Tourism Inbound Marketing

WE ANALYSE, AND THEN, IF ANYTHING, WE PLAN OUT

Never, and we mean, never, will you see us do anything without having studied what the brand we are working with is presently doing beforehand, both at an internal and external level. Call us extremists or radicals, but we just won’t risk playing around with your brand. First, we have to know what your differential value is, what your previous online marketing actions have been, what results you have achieved, and what your competition is doing.

HAVE YOU HEARD OF THE BUYER PERSONAS?

Since we became number one fans of Inbound Marketing we have left behind the typical strategy of dividing the target audience by age or nationality sectors. Now, in order to identify the correct target clients we have evolved digitally into the creation of Buyer Personas: we create semi-fictional profiles that represent groups of potential quality clients, grouping them by interests, challenges or goals. A focused vision of the needs of the client, and not just demographic data. This helps us design a digital marketing plan very much in line with what your customers need from your business, and not what you want to sell them. Once again, it’s about drawing in, not coercing.

NOT WITHOUT MY SMART GOALS

“But why?” Because, as the name well indicates, they are smarter than most. And that’s where the secret to success lies: a mnemonic rule that will help us keep an eye on the evolution of your digital marketing plan. The SMART Goals tell us that we have to think about objectives:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • With a defined Timing

AND THAT’S HOW WE HELP OUR CLIENTS TRIUMPH LIKE COCA-COLA