They say that mathematician Alan Turing was one of the main responsible ones for the end of the second World War, and that was without firing any gun. Turing invented a machine that could decipher German communication coding. With analysis and the interpretation of the data he established patterns that made it possible to find out the strategy of the opponents, and that’s how the end of a war began. This historical fact demonstrates that the power of numbers, and the analysis and interpretation of them is bigger than one might ever imagine. Yes, indeed this idea also works for digital marketing.