WE ARE ABSOLUTE FANS OF DATA ANALYSIS

They say that mathematician Alan Turing was one of the main responsible ones for the end of the second World War, and that was without firing any gun. Turing invented a machine that could decipher German communication coding. With analysis and the interpretation of the data he established patterns that made it possible to find out the strategy of the opponents, and that’s how the end of a war began. This historical fact demonstrates that the power of numbers, and the analysis and interpretation of them is bigger than one might ever imagine. Yes, indeed this idea also works for digital marketing.

Results analysis | Services of Inturea - Tourism Inbound Marketing

WITHOUT ANALYSIS THERE IS NO VICTORY

Analysing results is one of the key aspects about online marketing. If we don’t know how things are going on our online platforms, we won’t know what we need to improve on or where we have to focus are strategy. In Inturea, we care about numbers and the behaviour of your potential clients, therefore, we elaborate detailed analyses so that you can easily identify the most important aspect in relation to your business.

INTERPRETATION IS KEY

A bunch of quantitative data doesn’t mean anything if we don’t know how to interpret it. We interpret it for you and simplify the results to concentrate on the: “how are we going achieve the set goal”. The reflection process resulting from the data interpretation will guide the way, and will help us determine the short-term strategies to follow in order to achieve the planned objectives that your brand has in the long-term. An analysis of results has to be both quantitative and qualitative, numbers don’t mean anything until you interpret them and know how to use them to improve.

SHALL WE GO OVER IT AGAIN?

In terms of results, analysis has to be constant in order to be effective. In Inturea we are always prepared to analyse the results periodically. We detect what has worked and what hasn’t as much, this way we can adjust the marketing strategies monthly. If you don’t analyse, you will never know if you are achieving your set goals.

ANALYSE UNTIL YOU ACHIEVE VICTORY AND BEYOND